Greece Everywhere’s purpose is to communicate Greece and specific areas as a tourism destination through an experiential way, which begins while the prospective traveler is still in the United States. Greece Everywhere draws every week, at least one free week stay at hotels in selected tourism destinations.
Along with the draws, Greece Everywhere creates a “Greek Experience” for the Americans. Before their trip, during their stay, and when they get back home.
Through the “Greek Breakfast,” a unique opportunity to get to know an area’s local products and cultivate the desire to travel to the location, area-hotels and producers get to connect with the American consumer, who expresses interest or desire to visit Greece.
Greece Everywhere introduces the concept of the local Ambassador, a resident of the area who collaborates with Greece Everywhere. The “Travel Ambassador,” a young Greek, undertakes to promote his/her site through videos and interviews to welcome the traveler.
When an American visits a particular area through Greece Everywhere, the Ambassador helps him live Greece as a Greek and not as an ordinary traveler through the program “Live Greece as a Greek.” The local Ambassador is “his friend,” the person who will help him in a short time to experience the hospitality and the beauties of Greece.