When traveling, some travelers opt for luxury traveling while others, consider themselves more of a “green” traveler. In order to better understand all kinds of travelers, YouGov asks group members to self-identify as one of the types of profiles that best match them (luxury, budget/value, responsibility, adventure, all-inclusive/package, and weekend travelers).
U.S. luxury travelers have the highest appetite for the following products leisure travel at home and abroad. almost Seven out of ten luxury travel consumers in the U.S. Plan to take a vacation at home, 35% of people plan to go abroad. This is higher than all other groups of travelers in the U.S. and the national average (40% 15% for domestic holidays and international). U.S. luxury international travelers are more likely to become a middle-high income earner, and more likely to say they are planning a trip and looking forward to returning to public places.
COVID-19 restrictions may have a greater impact on their lifestyle but they managed to remain more active and eager than ordinary people as they quickly resumed their “normal” activities, making them the main target market for travel companies.
After the pandemic “A Green New Deal”, or “Build Back Better”, is used to inspire more responsible political slogans. The world after COVID-19 and specifically the travel industry is a very good example of high carbon emissions because of the frequent use of airplanes and cruise ships. Although the world may be far from being carbon neutral, as far as international travel is concerned, some airlines are moving to sustainable aviation fuel (SAF) and cruise lines are looking to liquefy natural gas (LNG) to limit its impact. This emphasizes the increase in the environmental awareness and interest of travelers to consider their impact on the environment and communities.
Responsible travel concerns not just how a traveler gets to a certain place, but how they behave and where they spend their money. Once they arrive, for example, the United Nations World Tourism Organization encourages tourism organizations to respect the social and cultural authenticity of the host community and protect their heritage and value. Another focus of responsible tourism is sustainability growth, consumption, and utilization of resources such as the ocean. Some travel companies have been working hard to achieve sustainability. Hotels and resorts are supporting the local ecosystem and promoting the local economy while determining how to support local small businesses and promote a strong wage policy for destination workers in developing countries. This will resonate with why responsible travelers tend to have strong opinions on environmental policy.